The idea

Help, I need somebody! Help, not just anybody!
  • Human, how does this website work?
  • It's very simple! This website sells advertising space in the form of a 366 days calendar!
  • Why should I choose to buy one date over another?
  • Because if you buy an advertising space that begins on December 5 at 4:00 pm and ends on December 5 at 10:00 pm, your ad will be displayed in first position on this website's homepage every December 5th between 4:00pm and 10:00pm.
  • (and also because December 5th is the international Ninja Day!)
  • How long does the advertising space belong to its owner?
  • Forever!
  • Why would someone buy advertising space on your website?
  • Because it's not expensive at all and every day is important!
  • Imagine an advertisement for aspirin on January 1st that wish a happy New Year.
  • :)
  • The possibilities are endless with Halloween, Valentine's Day, the Super Bowl, the Consumer Electronics Show, etc...
  • And there's not that much advertising space.
  • And especially because it is the only place on the internet where you can buy an advertising space forever right next to another ad!
  • So what?
  • Well, if you're funny and creative, you can create an ad that will prank another one!
  • People (and Internet) love funny and creative ads!
  • But if I buy advertising space, my ad will only be displayed on this site?
  • Yes of course! But you know how it works! If your ad pranks another one or if your ad is pranked by another one, in a fun and humorous way, lots of people will share it: #themostcreativebillboard, and both ads will become very famous!
  • And I'll publish the funniest ads on instagram: themostcreativebillboard <-- follow me !
  • I created this website as a playground for creative advertisers.
  • How can one advertisement prank another one?
  • In many different ways
  • Let's take for example this very good advertisement for Coca-Cola light.
  • Now imagine that there is a free advertising space just above it.
  • or just below...
  • It completely changes the story and makes it funnier!
  • Ok...
  • Now look at this creative ad for Nescafé.
  • Funny!
  • This enigmatic smile can easily change its meaning by adding an ad below!
  • And of course you can prank this ad by adding another ad on top.
  • Marvelous!
  • I made other fake ads for the example with references to existing ads that I love.
  • Funny
  • It can be visual.
  • It can also be conceptual!
  • You're right, the possibilities are endless!
  • That's what's cool about it!
  • Sure.
  • Another visual example.
  • Do you remember this Pepsi halloween ad and funny (unofficial) Coke's response.
  • Nope!
  • There are many other examples... but unfortunately these ads are never displayed in the same place at the same time!
  • With this website it is now possible!
  • And if an ad has been pranked, the advertiser can easily respond by changing his ad!
  • Show me more examples!
  • Ok!
  • Here is another example of an ad that can inspire many others!
  • It gives me some ideas
  • Cool! Do not hesitate to buy an advertising space!
  • here is one last example
  • Okay, that's enough! Take my money!